Case Study: Transforming Team Culture Through Workshops and Systems Thinking

Better than another meeting—workshops changed how teams work together.

Client: Zoro (B2B eCommerce Retailer)

Role: UX Designer & Cross-Functional Workshop Facilitator

Team: Internal Design, Engineering, and Product at Zoro

Goal: Align teams for e-Commerce that is usable and friendly

Opportunity: At Zoro, designers, engineers, and product managers all wanted to deliver great experiences, but the path to collaboration was riddled with friction. Mismatched expectations, communication breakdowns, and inefficient processes were slowing teams down. My manager and I saw an opportunity to introduce a new kind of connective tissue: a culture of facilitation and co-creation.

We brought in a workshop-driven approach that turned cross-functional misalignment into shared vision and action. We led and facilitated sessions across teams that moved from passive updates to energized, creative problem-solving.

  • Quarterly Kickoffs and Discovery Workshops
    Each quarter and project cycle began with workshops that connected teammates around shared goals. We brought in customer insights from interviews and Content Square analytics to anchor product conversations in real user needs. These sessions drove feature definition, prioritization, and roadmap alignment—all through inclusive, time-boxed collaboration.

  • Ongoing Workshop-Style Check-Ins
    Instead of recurring meetings that dragged or lacked focus, we hosted lightweight, facilitated check-ins that encouraged ownership, accountability, and iteration. These helped surface roadblocks early and allowed teams to course-correct with clarity.

  • Cross-Team Collaboration Sessions
    To resolve long-standing tensions between design and engineering, we hosted sessions where teams openly shared what they needed from each other. This vulnerability, paired with structured collaboration, led to new systems of understanding and respect.

A Defining Achievement: The Design System

Through our workshops, we uncovered a deep inefficiency: design files were labor-intensive to create and even harder to translate into code. Misalignment often led to rework—and frustration. Our solution? Build a design system.

We pitched the initiative to leadership with a strong case for:

  • The ROI of consistency and speed

  • The creative freedom structure provides

  • The technical feasibility across platforms

We led the process of:

  • Partnering with Engineering to define the system’s underlying structure and tech stack

  • Collaborating with Designers to align on the tools, organization, and usage

  • Co-creating documentation that made adoption intuitive and scalable

  • Driving engagement across teams so the system didn’t just exist—it became part of Zoro’s daily practice

The Outcome

  • A repeatable, workshop-based model for collaboration, now embedded into team culture

  • Stronger, trust-based relationships between Designers, Engineers, and Product Managers

  • A living design system that dramatically improved efficiency, consistency, and morale

  • Fewer meetings, faster decisions, and more creative energy in every room

This was a pivotal experience for me. It showed that culture change isn’t about top-down mandates, it’s about creating the space for people to build better ways of working together. Workshops weren’t just tools, they were catalysts. And the design system? That was the visible proof of what’s possible when you empower teams to co-create the future.

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